Class Project 2020

For this project I leaned on my experience as a Kennel Manager and Dog walker.  I know that a lot of issues come from dogs having pent up destructive energy.  I wanted to use my rebrand to showcase how Bay View Bark can help train naughty dogs through burning off energy and positive training.  I really wanted to focus on bright, “energetic” colors to show how fun Bay View Bark is.  I didn’t want to lose all aspects of the original brand so I brought their existing teal color into the rebrand.  For this rebrand I created a brand new logo,  I also created some staff (and doggie) attire to go with the rebrand, again in those fun colors; as well as a mailer to send to residents nearby the facility as well as a branding guide for the new Bay View Bark.  

I wanted visitors to see different yet recognizable breeds on the logo.  I also wanted them to feel like their dogs would have a great time at Bay View Bark.

The logo is easily ready to put on merch for both humans and dogs. 

Branding Guide

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